Free eBook for aspiring commercial FILMMAKERS
You’re Not Bad, Just Positioned Wrong
Why you're still stuck shooting $5K video projects, and how to break into $20K+ commercial work.
If you've been shooting for five years or more and you're still making low-budget videos for clients who expect everything and pay very little, the problem probably isn't your skill. It's how you're positioned. This free eBook breaks down what actually changed for me, and why it had nothing to do with my camera.
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Strategic insight for your next move.
Stop Chasing Low Budget Clients
I'm Ben Kumanovski, owner of Global Pictures, Sydney Australia. Over a 20 year career, I've produced, shot and directed over 100 commercials and branded films for clients including Toyota, DJI and Amazon. Nobody taught me the business side. Not film school, not the $17,000 graduate diploma. I had to work it out the slow way.Â
I asked a group of video producers what they were struggling with. Number one answer: losing work to cheaper people. Number two: clients making their own videos now.
Both of those worry me, but not for the reason you'd think. If someone wants to race to the bottom, they'll starve themselves out of the industry. And clients who shoot their own videos are only damaging their own brand.Â
What worries me is that those producers are fighting the wrong battle. They're chasing the wrong clients.
Low budget video is a trap. Quick turnaround, low creativity, and you're competing with entry level crew who will always go cheaper than you.Â
So if you want to change that, you need to learn how to position yourself. That's what this eBook is about.
But there are plenty of video marketing bro's out there trying to tell you how to "scale your video business", so why listen to me? Well, for starters I've actually done the stuff I'm talking about.
If you need proof, here's the showreel that wins my production company work with the right clients from big brands.
What Happens When You Get This Right
Here's what my video production business looks like now:
- I pitch creative ideas directly to enterprise clients and they pay me to make them.
- I work with big brands and much of that work comes from referrals and repeat business.
- My close rate went from 38% to 52% when I switched from sending basic PDF quotes to branded online proposals.
- In June 2026 I landed a new client wanting two 30 second commercials, a few social cutdowns and corresponding stills for a national campaign - worth a total of $150,000.
- And in the past 20 months I’ve quoted a combined total of over $2.3 million. That’s an average of $115,000 per month in quotes sent.
Inside the guide
Inside the free eBook, you will learn
How to break free from the low budget clients that give you nothing but headaches, don't pay on time and expect you to hand them the footage after the job's delivered so they can cut you out of any future edits.
Brand Image
Why your brand image may be working against you and what you can do about it.
Portfolio
Why your portfolio might be repelling the clients you want and attracting the ones you don't.
Creative Authority
How to be seen as the creative authority so that clients will let you make the film you want to make with their money.
Built for serious creatives
This eBook is for you if
- You've been at it for a while but you're struggling to crack the $5K ceiling
- You want to become a commercial filmmaker but don't know where to start
- You have the creative experience but the opportunities to shoot bigger projects just aren't coming
- You are tired of guessing what clients actually responds to
- You want actual strategic insight instead of vague "bro marketing"
This is for video producers aspiring to shoot commercial level projects with bigger budgets and the next level of creativity; and who need clarity, not hype.
The path ahead
This is the first step
This eBook will help you reframe why you may be stuck and what needs to shift.
Start with the eBook. Get clear on the problem. Then take the next step with strategy.
Upcoming course
How To Become A Commercial Producer
The upcoming course goes deeper into the full path, including how to understand the role, build credibility, position yourself, and move toward real commercial production opportunities.
GET STARTEDÂ
Get the free eBook
Stop saying the industry has changed.
Stop blaming AI.
Stop blaming cheaper video producers.
Start understanding how you are positioned.
Get the free eBook and take the first strategic step toward becoming a commercial filmmaker.
Download the Free eBook
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