Before You Press Record
A marketing manager's guide to planning, briefing and producing video that works. 30 chapters, 100 pages. Free.
Free eBook for Marketing Managers
Expert advice from a Sydney production company that's been doing this since 2007. Get the full guide, plus practical video tips straight to your inbox. If they're not helpful, unsubscribe any time.
Sound familiar?
You've been asked to get a video made. Maybe it's a brand film for a rebrand, a case study for the sales team, or a campaign your CEO has already promised the board. Or maybe it isn't on your desk yet, but you know it's coming.
You're not a video producer. You don't need to be. You just need to know the right questions to ask, and what a good answer sounds like. That's what this guide is for.
Everything we'd tell you before your first shoot
- The difference between a corporate video and a brand film, and how to tell which one you actually need
- What video production really costs, and how to build a 12-month budget your boss will approve
- How to choose a production company, and write a brief they can quote on accurately
- Who owns your footage, and what to check before you sign
- How to review and approve a cut without losing three weeks
- How to turn one shoot into months of content across every channel
- Plus explainer videos, testimonials, employer brand, captions, search, and lessons from real shoots
Written for marketing managers
Marketing managers, marketing leads and heads of communications. Especially if you work in an industry that's hard to explain: finance, technology, defence, logistics, manufacturing or professional services.
You hold the brief. You hold the budget, or you have to win it. And your name is on the result.
Not a book to read cover to cover
Keep it as a reference library. When a video question lands on your desk, go straight to the chapter that answers it. Each one stands on its own.
Boss wants a corporate video but you think a brand film is the better fit? There's a chapter for that. Need real numbers on what video costs? There's a chapter for that too.
Every chapter ends with three key takeaways, so you can refresh before a meeting in two minutes.
From a studio that's been doing this since 2007
Global Pictures is a Sydney video production, photography and animation studio. We've been making content for Australian businesses for 20Â years.
Everything in this guide comes from what we've seen work, and what we've seen go wrong, on real shoots.
No fluff. No drama. Just practical advice.
Sydney studio. Real shoots. Practical advice.
Use this guide to ask sharper questions before the camera rolls, avoid the common production traps and get more value from every shoot.
Practical tips, straight to your inbox
When you download the guide, we'll send you short, practical emails on video, photography and animation. Most are a single tip you can read in under five minutes. Now and then we'll share a new guide, a case study or news from Global Pictures. Useful, never pushy. Unsubscribe any time with one click.
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