FREE EBOOK FOR MARKETING MANAGERS
Before You Press Record
A marketing manager's guide to planning, briefing and producing video that works. 30 chapters, 100 pages. Free.
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No catch, no sales pitch. Just useful information from a video production company that's been doing it for 20-years. We'll email you monthly with practical video tips. That's it. You can unsubscribe any time.
Sound familiar?
You've been asked to get a video made. Maybe it's a brand film for a rebrand, a case study for the sales team, or a campaign your CEO has already promised the board. Or maybe it isn't on your desk yet, but you know it's coming.
You're not a video producer. You don't need to be. You just need to know the right questions to ask, and what a good answer sounds like. That's what this guide is for.
Everything we'd tell you before your first shoot
- The difference between a corporate video and a brand film, and how to tell which one you actually need
- What video production really costs, and how to build a 12-month budget your boss will approve
- How to choose a production company, and write a brief they can quote on accurately
- Who owns your footage, and what to check before you sign
- How to review and approve a cut without losing three weeks
- How to turn one shoot into months of content across every channel
- Plus explainer videos, testimonials, employer brand, captions, search, and lessons from real shoots
Written for the person who holds the brief
Marketing managers, marketing leads and heads of communications. Especially if you work in an industry that's hard to explain: finance, technology, defence, logistics, manufacturing or professional services.
You hold the brief. You hold the budget, or you have to win it. And your name is on the result.
Not a book to read cover to cover
Keep it as a reference library. When a video question lands on your desk, go straight to the chapter that answers it. Each one stands on its own.
Boss wants a corporate video but you think a brand film is the better fit? There's a chapter for that. Need real numbers on what video costs? There's a chapter for that too.
Every chapter ends with three key takeaways, so you can refresh before a meeting in two minutes.
From a studio that's been doing this since 2007
Global Pictures is a Sydney video production, photography and animation studio. We've been making content for Australian businesses for 20Â years.
Everything in this guide comes from what we've seen work, and what we've seen go wrong, on real shoots.
No fluff. No drama. Just practical advice.
Sydney studio. Real shoots. Practical advice.
Use this guide to ask sharper questions before the camera rolls, avoid the common production traps and get more value from every shoot.
One useful tip a month. That's it.
When you download the guide, we'll also send you a short email once a month with one practical tip on video, photography or animation.
Each one takes less than five minutes to read. No sales pitches. Just useful information you can save for when you need it.
Unsubscribe any time with one click.
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This eBook is produced by Global Pictures. Since 2007 we've helped marketing teams bring their creative ideas to life with video, animation and photography. Visit us at